The Market Entry Reality Check
Test a new market against regulation, competition, and unit economics.
Expansion decisions are usually made on excitement and a TAM slide. The three things that kill them are licensing, payment rails, and local distribution.
That is the gap this drop closes. It is a data & analysis skill built for Kimi, and it takes about ten minutes to set up the first time. After that it runs in under a minute.
Who should use it
Founders expanding across the GCC or into India and back.
How it works
The skill file does five things, in this order.
1. Define the exact offer. Not the company. The specific product entering the specific market.
2. Check licensing first. The regulatory answer often ends the analysis in ten minutes.
3. Map the real competition. Including the informal and incumbent options nobody lists.
4. Rebuild unit economics locally. Local pricing, local acquisition cost, local payment fees.
5. Name the kill criteria. The three findings that would make you stop, agreed in advance.
What comes back
A licensing summary, a competition map, local unit economics, and pre-agreed kill criteria.
The mistake to avoid
Force the kill criteria to be written before the research. Deciding what would stop you after you have read the optimistic parts is not a decision, it is a rationalisation.
Running it
Paste the prompt block into a new Kimi chat and attach your files in the same message. Kimi's long context means you should upload everything at once rather than in batches, splitting the input is what causes it to lose cross-references between documents.
Where this fits
On its own, one skill saves an hour a week. The compounding happens when three or four of them run in sequence on the same input, the same transcript that produces a scope of work also produces the follow-up email and the project brief. That is the point at which it stops being a prompt and starts being an internal tool. If you want that wired into the systems your team already uses, that is the work 67 Digital does.
In the file
Assess entering {market} with {specific product}.
Order matters. Do section 1 first and stop if it is fatal.
1. REGULATORY, licences required, who issues them, cost, timeline, foreign
ownership rules, and any activity restriction. State clearly if this alone
makes entry impractical.
2. PAYMENT AND MONEY MOVEMENT, how we collect locally, fees, settlement time,
repatriation constraints.
3. COMPETITION, formal competitors, informal substitutes, and the incumbent
behaviour customers currently default to.
4. LOCAL UNIT ECONOMICS, rebuild price, CAC, gross margin, and payback with
local numbers. Show assumptions and mark estimates.
5. KILL CRITERIA, three findings that should stop this, written as testable
statements.
Mark every figure as SOURCED or ESTIMATED.