The Competitor Teardown
Read a competitor's public pages and find the position they left open.
Feature comparison tables are a trap. The useful finding is what your competitor cannot say about themselves without losing a customer segment.
That is the gap this drop closes. It is a marketing skill built for Claude, and it takes about ten minutes to set up the first time. After that it runs in under a minute.
Who should use it
Marketers who need a positioning angle nobody else is claiming.
How it works
The skill file does five things, in this order.
1. Collect their public surface. Homepage, pricing, about, three case studies, recent posts.
2. Extract the implicit promise. What they claim, and what they carefully avoid claiming.
3. Map who they are built for. Pricing and case studies reveal the customer they actually serve.
4. Find the abandoned segment. Their positioning always excludes someone. That someone is your market.
5. Draft three counter-positions. Each with the headline and the proof you would need.
What comes back
A positioning map, the segment they abandoned, and three counter-position drafts.
The mistake to avoid
Run it on yourself first. Seeing your own abandoned segment written by a neutral reader is uncomfortable and usually the most valuable page.
Running it
Save this as SKILL.md inside a folder named after the skill, then drop the folder into your Claude Code skills directory or upload it to a Claude Project. Claude reads the frontmatter to decide when the skill applies, so keep the description line intact. For a one-off run, paste the prompt block directly.
Where this fits
On its own, one skill saves an hour a week. The compounding happens when three or four of them run in sequence on the same input, the same transcript that produces a scope of work also produces the follow-up email and the project brief. That is the point at which it stops being a prompt and starts being an internal tool. If you want that wired into the systems your team already uses, that is the work 67 Digital does.
In the file
Analyse this competitor from their public pages.
1. STATED PROMISE, their positioning in one sentence, quoting under 15 words.
2. IMPLICIT PROMISE, what their pricing, case studies and language actually
signal about who they serve. Cite the evidence.
3. WHAT THEY CANNOT SAY, claims their positioning structurally prevents them
from making without losing a customer segment.
4. ABANDONED SEGMENT, the buyer their positioning excludes. Size and describe them.
5. THREE COUNTER-POSITIONS, headline, the segment it wins, and the proof asset
we would need to build to make it credible.
Use only the supplied pages. Mark anything inferred as [INFERRED].