Write Arabic Brand Copy That Sounds Like You
Train Claude to write in Arabic with your brand's natural voice, not generic formal prose
Claude defaults to formal, literary Arabic that feels stiff and distant for most UAE brands. Your English content sounds conversational and human, but Arabic outputs read like a government circular.
That is the gap this drop closes. It is a content & writing skill built for Claude, and it takes about ten minutes to set up the first time. After that it runs in under a minute.
Who should use it
Marketing managers and content leads who need Arabic copy that matches their brand personality
How it works
The skill file does five things, in this order.
1. Capture your existing Arabic voice patterns. Paste three to five pieces of Arabic content you already like and ask Claude to list specific patterns: sentence length, pronoun use, passive versus active, how technical terms are handled, punctuation style.
2. Define your register on the formality spectrum. Tell Claude where you sit between classical fusha and conversational modern standard: do you use أنتم or أنت, هل or casual questions, and whether you allow light dialect touches.
3. Build a forbidden list for Arabic. List words and constructions that sound outdated or pompous in your context: إن وأخواتها overuse, religious idioms in secular copy, or heavy administrative vocabulary.
4. Test with a conversion task. Give Claude an English post and ask it to write the Arabic version following your rules, then compare against what a human translator would produce.
5. Refine based on what still sounds off. Mark phrases that still feel unnatural and add them as counter-examples in your prompt: show Claude what to avoid, not just what to aim for.
What comes back
Arabic content that carries your brand personality instead of sounding like everyone else's translated brochure
The mistake to avoid
Arabic has more variance in acceptable style than English does in business contexts. Be explicit about which conventions you break on purpose. If you write for a younger audience, tell Claude you prioritize clarity over classical grammar rules when they conflict.
Running it
Save this as SKILL.md inside a folder named after the skill, then drop the folder into your Claude Code skills directory or upload it to a Claude Project. Claude reads the frontmatter to decide when the skill applies, so keep the description line intact. For a one-off run, paste the prompt block directly.
Where this fits
On its own, one skill saves an hour a week. The compounding happens when three or four of them run in sequence on the same input, the same transcript that produces a scope of work also produces the follow-up email and the project brief. That is the point at which it stops being a prompt and starts being an internal tool. If you want that wired into the systems your team already uses, that is the work 67 Digital does.
In the file
You are writing Arabic content for {brand_name}, a {industry} brand in the UAE.
Voice characteristics from approved samples:
{paste_analysis_from_step_1}
Formality level:
- Use {أنت/أنتم} for second person
- {Allow/Avoid} contractions and light conversational markers
- Keep sentences {short/medium}, average {number} words
- {Include/Exclude} English technical terms in Latin script
Forbidden elements:
{list_of_pompous_or_outdated_constructions}
Preferred alternatives:
- Instead of {formal_phrase}, use {natural_alternative}
- Replace {administrative_term} with {accessible_equivalent}
Counter-examples (do not write like this):
{examples_of_what_sounds_wrong}
Task:
Write {content_type} about {topic} in Arabic following these voice rules.
Length: {word_count} words
Tone: {describe_specific_mood}
Call to action: {yes/no, and what kind}
Before you write, confirm you understand the register and list three specific voice choices you will make.