The Bilingual Competitor Brief
Extract competitor positioning in Arabic and English without meaning lost in translation
Competitor websites mix Arabic and English inconsistently. Direct translation misses cultural positioning and the specific promises each language version makes to different audiences.
That is the gap this drop closes. It is a marketing skill built for Claude, and it takes about ten minutes to set up the first time. After that it runs in under a minute.
Who should use it
Marketing managers and strategists in bilingual UAE markets
How it works
The skill file does five things, in this order.
1. Feed both language versions separately. Paste Arabic pages in one prompt, English pages in another, so Claude analyzes each without blending.
2. Map the gaps between versions. Ask Claude what each language emphasizes, omits, or frames differently for its audience.
3. Identify cultural framing shifts. Look for how competitors adjust tone, formality, family focus, or authority markers across languages.
4. Check for untranslated value propositions. Find claims present in one language but absent in the other, revealing segmented strategies.
5. Build your differentiation table. Create a two-column comparison showing where competitors are weak or absent in each language.
What comes back
A side-by-side brief showing what competitors promise in Arabic versus English, and where each language leaves room
The mistake to avoid
Many UAE brands translate only surface features but position differently underneath. The real gap is often in how they speak to Emiratis versus expats, not just which words they use.
Running it
Save this as SKILL.md inside a folder named after the skill, then drop the folder into your Claude Code skills directory or upload it to a Claude Project. Claude reads the frontmatter to decide when the skill applies, so keep the description line intact. For a one-off run, paste the prompt block directly.
Where this fits
On its own, one skill saves an hour a week. The compounding happens when three or four of them run in sequence on the same input, the same transcript that produces a scope of work also produces the follow-up email and the project brief. That is the point at which it stops being a prompt and starts being an internal tool. If you want that wired into the systems your team already uses, that is the work 67 Digital does.
In the file
You are analyzing a competitor in the UAE market that operates in both Arabic and English.
First, review their Arabic content:
{arabic_pages}
Now review their English content:
{english_pages}
Provide a structured analysis with these sections:
1. Core positioning in Arabic: What do they emphasize? What tone and formality level? What cultural or family values appear?
2. Core positioning in English: What do they emphasize here? What tone? What audience assumptions?
3. Gaps between versions: What appears in Arabic but not English? What appears in English but not Arabic?
4. Cultural framing differences: How do they adjust their message for each audience? Note differences in authority, trust signals, community focus, or aspirational framing.
5. Untapped positions: Based on what is missing or weak in each language, where could a competitor differentiate?
Format as a comparison table where possible. Be specific about word choices, not just general themes.